Social media marketing is a game-changer, and if your business isn’t already on the digital promotion bandwagon, you are late!
While Instagram and Facebook are being tapped into for business promotions, Snapchat is still a relatively under-utilised resource. But we need to change that. This is because a whopping 71% of Gen Z users use Snapchat every day, out of which more than half open the app at least 11 times a day. So, imagine the audience you can reach by fabricating a Snapchat presence for your company!
Snapchat Marketing: How to Use Snapchat to Grow Your Business?
While the prospect of your business being available on Snapchat can be exciting, achieving desirable results can get confusing and sometimes overwhelming. But fret not, because we are here with 5 simple yet effective tips to make a successful Snapchat marketing strategy in 2022.
1. Snap Thrice a Day!
Any content shared on Snapchat disappears in 24 hours. So how to keep your brand afresh in the minds of your target audience? Post engaging but relevant content daily.
A study by Snaplytics reveals that about 80% of your followers will view your story in the first 4-5 hours of posting. So, one must ideally post thrice a day, every 5 hours or so, to garner maximum traction from the audience. Why only thrice a day? Because snapping more than that might be frowned upon. People will choose to skip your stories entirely because nobody likes to be spammed.
Along with the content you create, Snapchat business managers also feature user-generated content that will help increase your brand engagement. These could be contest-related content, brand or product-related content, and you could even answer questions about your products online.
2. Cross-Promote Across Other Marketing Channels
Nobody will know your Snapchat business account exists if you don’t tell them about it. It is as simple as that! Drive your followers from other social media handles such as Instagram, Twitter and LinkedIn to Snapchat by posting about it or changing your bio to include a link to the Snapchat account. You can send out emailers with clickable links and insert links at the end of YouTube videos to reach a wider audience.
3. Post BTS Footage
When you give your viewers access to exclusive content, you can effectively engage them. For example, consider posting a mix of photos and videos of works-in-progress. If you are at an event, share as much backstage content as possible. You can also do short videos of what a day in your office looks like or ask your employees to participate in the latest reel trends that capture the essence of your business.
4. Offer Discounts and Promotions
This strategy is one of the best ways to increase revenue from sales. First, announce a discount on the products or services you offer beforehand to drive people to your business. Then, with Snapchat story content, invest in ads to tap into your product’s community of buyers. You can also think about creating promo codes, which people can redeem before making a purchase with you.
5. Partner With Influencers
Research social media influencers that promote ideas similar to or around your business goals. For example, suppose your Snapchat business account is about food. In that case, you can partner with a celebrity chef or a food influencer by running a contest on your page, conducting an Ask-Me-Anything session via Snapchat stories or so on. This is a great Snapchat campaign as influencers can help you drive their follower base to your account. Needless to say, your audience count will substantially increase with every collaboration.
Your Snapchat marketing strategy should create brand awareness and contribute to sales. You can use the above ideas to kickstart your new Snapchat business promotion plan or even amp up your existing Snapchat campaign.
Frequently Asked Questions
1. What is Snapchat?
Snapchat is a social media platform that allows users to share photos/videos/chats for a short duration of time with their followers. While stories disappear in 24 hours, content shared between two accounts vanishes in seconds. Other interactive features that Snapchat offers include; Snap Maps, Live Video, Bitmoji avatars, etc.
2. How to set up Snapchat for business?
After you sign up as a new account on Snapchat, create a business account in Snapchat Ads Manager. This will allow you to create a free profile that is public and allows you to manage ads.
3. Is Snapchat for Business Free?
As with most social media platforms, there are free and paid ways to access the growing community of consumers. Therefore, a Snapchat business strategy is suitable to be incorporated into any business model and budget plan.