The Tyranny of Algorithms: What Content Creators Can Do?

It’s the age of the influencers. They are the superstars of the social media world. The number of followers, how relatable their content is, how frequently they post, and how much engagement they get matter to brands as they opt for them to drive their sales. Gone are the days when Amitabh Bachan, Shahrukh Khan and Salman Khan only had the power to move the audience to buy a product. In the age of influencers and content creators, the power to move the audience resides with the content these influencers offer to consume. Thus, as content creators compete for the users’ attention, developers and online platforms constantly update their algorithms to maximize content exposure from a large pool of influencers to the audience. 

Algorithms are essential to understand, and, in this blog, we will help you understand the role that algorithms play in the circulation of content and its strategy and how to ace it to become a successful content creator.

What are social media algorithms?

Social media algorithms are typically a set of rules defined by the developers who run on data. These rules and data decide what the users can see on their social media handles. This algorithm creates unique data for people to feed their social news feed ultimately. The algorithm prioritizes the content that the user wants to see and engage with by analyzing their browsing behaviour. However, not all social media platforms have the same algorithm. For example, the algorithm of Facebook and Twitter have been made differently to keep the identity of each platform unique.

How does the algorithm help in the circulation of content?

Let us help you understand this entire social media algorithm business by dissecting each. 

Facebook Algorithm: Facebook’s algorithm works on the personalizing factor. It analyzes your behaviour regarding the content you consume (like, share, comment, spam) to showcase only similar kinds of content. The relevancy score is of utmost importance here. 

Twitter Timeline Algorithm: Twitter began its algorithm by showcasing the tweets of only the people you followed. However, the algorithm was changed, and a different approach called ‘Timeline’ was integrated. Now the algorithm shows you the best tweets first, irrespective of the people you are following or not, thus increasing the chances of content being visible. 

Instagram Algorithm 2022: It’s Facebook’s baby! Therefore, elements of its algorithm have to have similarities with its parent. However, Instagram utilizes machine learning to prioritize your content needs and relevancy through these six factors:  

•  Interest 
• Frequency 
• Following 
• Recency 
•  Relationship 
•  Usage 

How can content creators successfully use the algorithm without worrying about it?

Content creators need to stop worrying about the algorithm and consistently work towards acing their game with good relevant content. Once content creators start adapting their content to the relevance and niche of their audience segment, it won’t take much time for them to soar up in the game.  

Here are a few things that content creators can add to their strategy: 

1. Work on Design & Visuals: Packaging your content with great visuals and intriguing titles will give your content a higher click-through rate. Thus, it will ensure you go up the algorithm. 
2. A good hook line: Give your audience the perfect intro to stay invested in your written content. Compel them to read and get them hooked to come back for more. 
3. Simplicity: The more straightforward the content, the easier it is for your audience to understand. Break complicated ideas into multiple things, and it will do wonders. 
4. Make more video content: People love to consume videos with music. But a human face talking makes more sense than just words. So, put yourself out there and get your audience to relate with you. 

For content creators to become successful in the social media space, they have to make an effort to understand the algorithm. So, stop mulling over conspiracy theories of the algorithm being rigged and start working on your content to rise in your game.

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