Landing a digital marketing job without any experience might sound impossible to many. But the good news is, it’s definitely possible. Lucrative salary, incredible flexibility and diverse job roles make digital marketing the most sought-after career among professionals. So, if you are looking for a digital marketing job for freshers but are worried about a lack of professional expertise, worry not! Digital marketing is a continuously evolving sector, and the growing demand will open up countless digital marketing jobs.
Read on this blog to learn tips and tricks to make your way to your first digital marketing job without experience.
How can a fresher get a job in digital marketing?
Here are 5 simple steps to get started with your digital marketing career—
Take up a digital marketing course
The best way to begin your digital marketing career is by learning the fundamentals of the domain. You can enrol in an excellent reputed digital marketing course that teaches you concepts like content marketing, affiliate marketing, pay-per-click, SEO, SEM, analytics, etc. In addition, consider courses that provide placement assistance or internship opportunities.
Top digital marketing courses:
- Advanced Certificate in Digital Marketing and Communication by Upgrad
- Digital Marketing Specialist by SimpliLearn
- PG Program in Digital Marketing by Imarticus
Build your portfolio
After learning the domain fundamentals, you can start taking up freelancing projects. This will help you build a portfolio and earn some bucks simultaneously. You can even start blogging or develop your own website to get introduced to digital marketing. Some of the best freelancing platforms include:
Look for digital marketing internships
Internships are the best way to gain industrial exposure at a very nascent stage. You get to work on digital marketing jobs under the guidance of experts. For digital marketing internships, Internshala is a great platform. Or else, you can even directly apply on company websites.
Start with relatable jobs
If you feel finding digital marketing jobs for freshers to be challenging, you can try working on some relatable jobs. Don’t dive directly into digital marketing jobs; instead, consider jobs that serve this industry. For example- social media managers, content developers, content creators, digital sales, etc. With this, you will work with the industry and slowly learn more about digital marketing. This will make it easier for you to land a digital marketing job.
Focus on a particular niche in digital marketing
Digital marketing is a vast field. Numerous roles fall under this domain. So, pick something specific to have your expertise in, for instance, be an SEO specialist, content marketer, PPC, Email marketer, etc. Then, specialise in a niche and further flourish within the sector.
Smart tips for landing your dream job in digital marketing!
- Customise your resume as per the industry. Add relevant skillsets, mention digital marketing courses and any certification for tools and software.
- Networking is vital, so connect with industry experts on LinkedIn. Follow digital marketing gurus on social media, like Neil Patel, Ryan Deiss, etc.
- Be active in Digital Marketing groups and forums. Make sure you are getting noticed in the industry. Warrior Forum and BlackHatWorld are some of the popular forums for digital marketing.
- Look for digital marketing agencies to get started in the field. Agencies are a great way to learn the digital marketing landscape. So, you can apply for jobs on LinkedIn or other career portals like Naukri.com, Shine, Indeed, etc.
Digital Marketing is one of the promising sectors in the coming future. With the growing digitalisation, this industry is proving to generate more and more jobs for employees. It can be difficult for you to enter the domain at first. However, using the tips mentioned above, you can easily enter the market and carve out a place for yourself in the online world. Just brush up on your skills and get going!
