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Metaverse is a rapidly developing interactive technology that is sweeping the internet by storm. It is expected to eventually include meta-versions of the real world along with people and popular places. The abundance of potential in this sphere has thrilled brands across the world, having them jump on the Metaverse bandwagon. International brands like Disney, Nike and Hyundai have experimented with metaverse to curate highly immersive individualised 3D virtual experience.
Pivoting the same trend, Top Social India, an influencer marketing firm made its debut into meta-marketing with the launch of Kyra, India’s first virtual influencer. This metaverse influencer is portrayed to be a 22-year-old model and traveller. Before diving into the world of Kyra meta influencer, let us have a peek at virtual influencers and how they are revolutionizing brand marketing in 2022.
Who are Virtual Influencers?
From make-up tips to food reviews and much more, influencers create the demand for certain products and services by sharing reviews with their social media followers. Virtual influencers are digital characters created by AI technology; they are made accessible on social media platforms like Instagram, Facebook, YouTube, and Twitter like real people.
Launch of Metaverse Kyra: About Kyra, India’s First Virtual Influencer (@kyraonig) According to an interview given by Himanshu Goel, Founder of Top Social to the Indian Express, creating Kyra took a few months of strategising and designing. A team of 7-10 people consisting of social media executives, designers & a stylist manage Kyra.
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How are Virtual Influencers Revolutionizing Marketing Strategy?
Metaverse technology has the potential to become more significant than social media itself. As a result, people are slowly trying to create their virtual selves to become influencers on the metaverse using motion capture technology, green screen, 3D animation, etc. From clothes to accessories, virtual influencers are expected to be the face of marketing in the future.
Popular Virtual Influencers to Follow in 2022:
Here are the top 5 virtual influencers you can follow on social media:
- Lu do Magalu: Originally from Brazil, Lu do Magalu, has managed to amass a whopping 14.1 million followers on Facebook and 5.9 million on Instagram. She was the most followed meta-influencer of 2020, which is why she is first on our list.
- Lil Miquela: One of the most popular influencers, with over 3 million followers on Instagram, Lil Miquela was named in TIME Magazine’s list of 25 Most Influential Persons on the Internet. She has promoted Prada, virtually appeared at Coachella and even supported the Black Lives Matter moment.
- Rozy Oh: Rozy Oh is the best-known Asian virtual influencer for her unique expressions. She has modelled for brands such as Calvin Klein and even photographed with famous Korean celebrities and sportspersons.
- Guggimon: Owned by Superplastic, the world’s leading creator of animated synthetic celebrities, apparel and designer toys, Guggimon is obsessed with all things horror. You may recognise the bunny from Steve Aoki’s ‘Colour of Noise’ tour.
- Knox Frost: This 21-year-old is the most popular male meta-influencer. His content is community-driven, and he has managed to gain approximately one million followers organically in just one year.
Virtual influencers and meta-marketing is expected to grow exponentially in the coming years. Kyra is also predicted to grab the attention of luxury and tech companies, just like the other popular influencers. One thing this rage has put forward is the fact that Kyra is India’s first meta-influencer. But, she most certainly will not be the last!
Frequently Asked Questions About Virtual Influencers
- Who is Kyra virtual influencer from India?
With an uncanny resemblance to a real girl, Kyra becomes India’s first virtual influencer. As the world is diving into the world of virtual reality across the globe, India too has joined the bandwagon as it introduced its first-ever virtual influencer called Kyra.
2. What is a virtual influencer example?
By definition, virtual influencers are fictional computer-generated people in the Metaverse who have real personality traits and are mainly used to market brands and influence their followers with fashion tips and movie & food reviews and so on. Here is a list of virtual influencers from around the world:
- Lu do Magalu
- Lil Miquela
- Knox Frost
- Any Malu
- Anna Cattish
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