The ongoing pandemic taught the generation importance of online presence. As a result, many companies have moved to digital; hence there is a rapid increase in demand for digital marketing professionals. Today, from start-ups to renowned MNC’s, all are hiring digital marketers who can execute online marketing strategies to connect the customers with the brand.
A LinkedIn survey indicated that jobs with digital marketing skills rank highest in 2022, as many recruiters are hunting for professionals with digital marketing skills. So, if you are considering a career in digital marketing, this is one of the wisest decisions you will make this decade!
Digital marketing enables organizations to connect with their customers directly through online channels for brand recognition, customer engagement, and product awareness. Popular forms of digital marketing include search engine ads, social media posts, video marketing, etc.
Which are the highest paying jobs in digital marketing?
| Job Role | Average Payscale (in ₹) |
| Digital Marketing Manager | 5,00,000-10,00,000 |
| Social Media Manager | 3,00,000-8,00,000 |
| Content Manager | 6,00,000-10,00,000 |
| Affiliate Manager | 1,30,000-11,40,000 |
| E-commerce Specialist | 4,00,000-10,00,000 |
| SEO Specialist | 3,00,000-10,00,000 |
| Marketing Analytics (AI, Data) | 6,00,000-12,00,000 |
Sources: AmbitionBox, Glassdoor
Top 5 sectors hiring digital marketing professionals
Several companies across various industries are on the lookout for digital marketing expertise. Almost every sector is transitioning to a digital presence nowadays, resulting in a plethora of work prospects. However, the following are the five core industries hiring digital marketing professionals:
Top Brands
Several leading brands hire digital marketing experts to enhance their online presence. They look for professionals who can retain their brand identity and execute various campaigns to attract a wider audience, bringing in increased revenue. Examples include Puma, Lakme
Digital Marketing Agencies
Digital marketing agencies hire professionals who can deliver their expertise. There are two types of agencies, one who are giving overall services like an entire digital marketing package. While the other one is a specialized agency giving specific services like web designing, video editing, social media marketing, etc.
Portals
Portals are platforms that specialize in a certain type of content. With numerous portals from different sectors of the market, all aiming to have a rich digital presence, portals are welcoming huge number of digital marketers. Examples include:
- Trade portals-Alibaba group, DHgate
- Finance portal- NSE, BSE
- Media portal- Times of India, Hindustan Times
- Recruitment portal- Naukri.com, Shine.com
- Sports portal- ESPN, BBC Sports
- Healthcare- Practo
- Matrimony portal- Shadi.com, Bharatmatrimony
- Ecommerce portal- Amazon, Flipkart
Influencers
Influencers are the hottest job right now, thanks to the growing popularity of social media platforms and the increased options for showcasing talent on them. To improve their visibility and maintain their online presence, many influencers either learn digital marketing or employ professionals.
Software Companies
The company can successfully promote its services to customers and businesses via internet platforms such as search engines, social media, email, and paid advertising. Owing to its minimal price, quick response, and analytics, digital marketing for software companies delivers an enormous advantage over traditional marketing.
How can a fresher get a digital marketing job?
To start a career in digital marketing, you need to prepare yourself by blending the required skills and knowledge of the domain. Follow these steps to make the journey smoother and more efficient:
- Work on your skills by enrolling in the best digital marketing course.
- Research on the career opportunities after digital marketing.
- Start looking for internships on portals like Internshala, HelloIntern, etc.
- Enhance your connections by networking on LinkedIn.
- Build your portfolio with freelancing projects.
- Keep applying for jobs regularly on job portals and company websites.
87ramesh
Thanks for explaining everything with such simplicity.
Bharadwaj
I loved how you addressed some of the major aspects of this piece.