Does devising a content marketing strategy for your brand feel like a never-ending battle? Are you constantly worried about how your content will perform or find yourself scratching your head for exciting campaign ideas? Then, this blog is the one for you!
But before we dive into brand campaign examples, let us first get the definition of content marketing out of the way.
What is content marketing?
A marketing strategy that involves engaging the relevant audience with articles, videos, short & long-form content, podcasts and other media is called content marketing. While it may not generate immediate sales for the brand, but helps in long-term brand recognition-led conversion.
The Best Content Marketing Examples to Follow in 2022
Apple’s Shot on an iPhone Campaign
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Apple’s Shot on an iPhone campaign taught us that pairing the launch of your new product with a UGC campaign is an excellent idea! Here are a few highlights from their content-led campaign targetting iPhone 13 & iPhone 13 Max users;
- The campaign took flight on social media, where users were asked to post the best pictures they had captured with their iPhones on macro mode and post with the hashtag #shotonaniPhone or #iPhonemacrochallenge
- The photos were judged by a panel of professional photographers and some of Apple’s staff, and ten winners were announced.
- Instagram alone saw close to 60,000 posts!
- The success of this UGC is credited to how simple yet engaging the contest was.
Burger King’s collaboration with Lil Yachty for an immersive VMA experience
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One year’s worth of Burger King’s Whoppers or tickets to MTV’s VMAs, which one would you choose?
These incentives were part of Burger King’s creative collaboration with the rapper Lil Yachty to produce a popular video ad series. The videos included The King (Burger King’s mascot) and Lil Yachty performing various renditions of his song, ‘Top Down’. The commercials also had QR codes camouflaged as wall paintings, which, when scanned, would allow customers to download their app. In addition to the discounts and incentives, the videos also utilised AR technology to provide immersive VMA content to their audience.
Adobe’s celebration of ‘Creativity for All’ on Twitter
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Adobe’s clever Twitter strategy to promote their B2B creative solutions is a case study in itself! They have become masters of digital marketing with minimal text tweets, stunning visuals and tips for better video creation that resonate well with their audience. They also regularly share inspiring works by graphic designers to enhance engagement.
Did any of the above brand case studies inspire you? Then, do write to us with your thoughts at Exalt.Club!
Frequently Asked Questions
Q1) What are the 7 steps of content marketing?
Ans) Here are the 7 steps to follow for a targeted content marketing strategy:
- Define your business goals
- Familiarise yourself with analytics/metric tools
- Collect data on your competitor brands
- Fix upon the content types that you want to explore with your brand
- Create relevant content
- Distribute your content through appropriate channels
- Keep track of your content for SEO
Q2) What are the best Indian companies using content marketing?
Ans) Here’s a sneak peek of Indian companies using content marketing successfully:
- Netflix India
- Vodafone Idea Ltd.
- Cafe Coffee Day
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