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The Tyranny of Algorithms: What Content Creators Can Do?

It’s the age of the influencers. They are the superstars of the social media world. The number of followers, how relatable their content is, how frequently they post, and how much engagement they get matter to brands as they opt for them to drive their sales. Gone are the days when Amitabh Bachan, Shahrukh Khan and Salman Khan only had the power to move the audience to buy a product. In the age of influencers and content creators, the power to move the audience resides with the content these influencers offer to consume. Thus, as content creators compete for the users’ attention, developers and online platforms constantly update their algorithms to maximize content exposure from a large pool of influencers to the audience.  Algorithms are essential to understand, and, in this b...

Sounds Unreal but Drones are Creating Rain for a Desert

Katrina Kaif dancing to the tunes of tip tip barsa pani. The image is still so fresh in the mind. Have you imagined how this scene was shot? Artificial rain, obviously! How is artificial rain created in Bollywood? Giant machines and lots of water are utilized to create artificial rain in films. However, did you know that drones are now being used to create rain in deserts? Yes, the United Arab Emirates (UAE) National Center of Meteorology have used drones to beat the 50-degree sweltering heat and faking rains to relieve its citizens.  We are sure this is too much information to process. But let us help you understand what drones are and how they can help in creating rain.  How can drones or mini drones manipulate the weather? The UAE meteorological centre utilized drone technology known as...

Everything You Need To Know About Stablecoins

An introduction to cryptocurrencies is incomplete without the mention of stablecoins. Stablecoins are Ethereum tokens designed to stay stable, meaning they do not fluctuate even when the price of ETH changes. Read on for an in-depth understanding of stablecoins, their types and uses. What are Stablecoins? Stablecoins are cryptocurrencies that are designed to maintain a stable price with time. The value of a stablecoin is pegged to an underlying asset; for example, the USDC stablecoin is backed by dollar-denominated assets in regulation with U.S. financial institutions. Here are some salient features of stablecoins: They are global and accessible to all. The transmission is secure, cheap and rapid. They are digitally native to the internet. How many types of Stablecoins are there? There are...

5 Best Stablecoins to Invest in 2022

Crypto stablecoins are pegged and backed by different assets or a single reserve. These reserves help maintain a stable price over time, even when the ETH fluctuates; hence, they have started grabbing investors’ attention.  Are you looking for a stablecoin list to invest in in 2022? Then, jump onto the next section of this blog! Top 5 Stablecoins You Have to Invest in Right Now! Tether (USDT) As one of the oldest stablecoins in the world, Tether redefines low-risk trading in the digital space. It is among the most traded tokens in daily volume and pegged at 1 USD to 1 Tether USDT. As means to facilitate secure transactions, Tether has world-class compliance measures such as; Anti-Money Laundering (AML) Countering the Financing of Terrorism (CFT) sanctions Know Your Customer (KYC) reg...

Conscious Hiring Amid Recession Fears & Inflation in the Country

India saw a flattened rate of 3% in hiring in August as compared to last year. Amidst fears of recession and inflation in the country, companies are being cautious in filling new roles. The report released by Monster.com states that the country will soon witness a rebound in the job section during the ongoing festival season. CEO of Monster.com, Shekhar Garisa had this to say, “India continues on its tech adaptive journey with newer technologies and consequently newer skills in demand by recruiters. It is key that workforce upskilling be taken more seriously now than ever for career growth and overall economic progress.” Click here to read the full article. Source: CNBC TV 18 Published on: September 12, 2022

Indian Film Crew Losing their Jobs to Foreign Counterparts

Hiring foreign talent is a norm in the country in many sectors. However, Bollywood is the latest to join the bandwagon. The film industry is looking out for experienced cinematographers, scriptwriters, production people, junior artists from foreign shores to add diversity and talent. This hiring has not gone down well with the unions and the employees in the Bollywood industry from the country. Political representatives and union leaders are arguing that visa norms are flouted by these foreigners to acquire these jobs, meanwhile rendering the people of the country jobless. The Federation of Western India Cine employees blames the producers for initiating the hiring from abroad. Read more here. Source: NDTV Published on: September 12, 2022

How Ed-Tech Solutions Are Helping Teachers Upskill

Blended learning – the seamless module of online and offline teaching methods adopted by schools post the pandemic are thriving. Technology-aided learning in classrooms has opened multiple opportunities across the education sector. Teachers who are upskilling and updating their resumes with skills in AR/VR, metaverse, AI and IoT ed-tech solutions are enjoying growth in their careers. The access of the internet to 67% of people in urban India with an expected surge of users will mak education accessible through ed-tech solutions. To Read more on this news, click here. Source: India Today Published on: September 8, 2022

The Hot New Career in Town: Scriptwriting

The success of Netflix, Disney+ Hotstar, Amazon Prime Video and multiple OTT channels during the pandemic has led to the belief that content is king. Indian audiences are lapping up great content from across the world and are now demanding newer plotlines and exceptional stories from the heartland of India. There is no place for a mediocre script and the increase in demand for good scripts has made OTT channels scourge for new talent.Read more to know Engineers, Chartered Accountants and Doctors rushing to these places for their screenwriting courses. Source:The Print Published on: September 10, 2022

Most Common Career Mistakes Made in the 20s vs 30s

Before we begin, ask yourself the following questions:  Do you wish to switch jobs but are afraid to make the wrong career choice?  Are you on the verge of burnout?  Have you checked LinkedIn for mistakes to avoid in your career online?  If you answered yes to any of these questions, you are repenting career choices, and you don’t even know! Read this blog to understand the career mistakes you can avoid in your 20s vs your 30s.  Career Mistakes That Can Be Easily Avoidable in Your 20s Not speaking up Being one of the youngest in a professional setting has its pros and cons. While you learn a lot, chances are that you are often afraid to voice your opinion. It is because you usually underestimate your abilities when thrown into a mix of other highly experienced professionals. Therefor...

Hiring Alert @Myntra! Apply Now

This festive season, fashion e-commerce giant Myntra has opened up 16,000 positions in delivery, warehouse handling and logistics. The Flipkart-owned company is gearing up for the surge in sales and increase in demand for products during the festive season. The company opened up similar positions last year and hired 11,000 people. This year they are expecting to hire 10,000 people through direct employment opportunities, while 6,000 through indirect. Continue reading this news here. Source: Mint Published on: September 12, 2022

Brands Are Using Emotional Arousal to Go Viral, Are You?

We all have seen videos, news stories and posts online of a public hero, not a political one. But, a rather normal person who faced difficulties thrown at him/her and created a revolution or impacted society. If not a dramatic or an inspirational story, we were still hooked on to the Hindi taglines of “Daag ache hain” or “Tedha hai par mera hai” at some point.  Audience embraced quirky or catchy brand messages because they celebrated mistakes, suited misfits or just broke the norms set by society. But how did they do it? Brands did it by marrying a positive message (tagline) with their products. Thus, making people latch on to their taglines and products, unintentionally.  People enjoyed and shared positive messages even if they were branded.  So, do only positive emotions work? Nope! Any ...

Best Content Marketing Examples to Inspire Your Brand

Does devising a content marketing strategy for your brand feel like a never-ending battle? Are you constantly worried about how your content will perform or find yourself scratching your head for exciting campaign ideas? Then, this blog is the one for you!  But before we dive into brand campaign examples, let us first get the definition of content marketing out of the way.  What is content marketing?   A marketing strategy that involves engaging the relevant audience with articles, videos, short & long-form content, podcasts and other media is called content marketing. While it may not generate immediate sales for the brand, but helps in long-term brand recognition-led conversion. The Best Content Marketing Examples to Follow in 2022 Apple’s Shot on an iPhone Campaign <embedde...