Communication is the key to any kind of interaction. Communication is the process of exchanging ideas, knowledge, feelings, etc, effectively with an individual. Communication is also one of the major soft skills to develop and grow if you’re an IT professional. As a techie, to progress as a leader one of the key soft skills you require to drive your team is effective communication. To understand your peers and deliver innovative tasks some of the good communication skills you can excel in are: 1. Listening skills Listening skills are one of the essential elements for communication as they help in getting information, to understand a thing or concept, to enjoy your life, to learn new things, etc. Active listening will help you focus on relevant information avoiding distractions and preconce...
Have you ever felt that you have been marketing your product correctly and still not getting the desired results? Have you thought about what is wrong with your strategy? You might be comfortable in using a couple of conventional channels for promotional purposes. However, what you might not know is that you need to have a 360-degree marketing approach with a consistent messaging idea to strengthen your brand image and effectively ensure utilization of all channels. This concept of carefully integrating your brand’s message in all the channels through a consistent messaging style is the power of integrated marketing communications that brands are leveraging today. Intrigued? Find out more about Integrated Marketing Communication in this guide. In this article: – What is integrated...