Home » Marketing

Marketing

The Tyranny of Algorithms: What Content Creators Can Do?

It’s the age of the influencers. They are the superstars of the social media world. The number of followers, how relatable their content is, how frequently they post, and how much engagement they get matter to brands as they opt for them to drive their sales. Gone are the days when Amitabh Bachan, Shahrukh Khan and Salman Khan only had the power to move the audience to buy a product. In the age of influencers and content creators, the power to move the audience resides with the content these influencers offer to consume. Thus, as content creators compete for the users’ attention, developers and online platforms constantly update their algorithms to maximize content exposure from a large pool of influencers to the audience.  Algorithms are essential to understand, and, in this b...

Brands Are Using Emotional Arousal to Go Viral, Are You?

We all have seen videos, news stories and posts online of a public hero, not a political one. But, a rather normal person who faced difficulties thrown at him/her and created a revolution or impacted society. If not a dramatic or an inspirational story, we were still hooked on to the Hindi taglines of “Daag ache hain” or “Tedha hai par mera hai” at some point.  Audience embraced quirky or catchy brand messages because they celebrated mistakes, suited misfits or just broke the norms set by society. But how did they do it? Brands did it by marrying a positive message (tagline) with their products. Thus, making people latch on to their taglines and products, unintentionally.  People enjoyed and shared positive messages even if they were branded.  So, do only positive emotions work? Nope! Any ...

Best Content Marketing Examples to Inspire Your Brand

Does devising a content marketing strategy for your brand feel like a never-ending battle? Are you constantly worried about how your content will perform or find yourself scratching your head for exciting campaign ideas? Then, this blog is the one for you!  But before we dive into brand campaign examples, let us first get the definition of content marketing out of the way.  What is content marketing?   A marketing strategy that involves engaging the relevant audience with articles, videos, short & long-form content, podcasts and other media is called content marketing. While it may not generate immediate sales for the brand, but helps in long-term brand recognition-led conversion. The Best Content Marketing Examples to Follow in 2022 Apple’s Shot on an iPhone Campaign <embedde...

5 Social Media Strategies for 10x Conversions: A Quick Guide!

Today, around 4.70 billion people use social media in the world. Some of the top social media platforms are Facebook, Instagram, Twitter and LinkedIn. Due to such a massive demand, businesses are running various social media marketing strategies to attract audiences. Social media marketing (SMM) refers to the application of marketing strategies across social media platforms to increase brand presence and conversions. According to HubSpot, 77% of social media marketers claim that social media marketing has been extremely effective for their business this year.  If you are planning the same, but don’t know how to do social media marketing, worry not. This quick guide will teach you various social media management tips and tricks. Read on to discover more about social media marketing! W...

5 Proven Ways to Earn Money with Digital Marketing from Home!

The growing digitisation has brought a paradigm shift in the workforce and working styles. No longer are 9 to 5 occupations the sole acceptable jobs; remote work is also in demand. If you are good at your job, it doesn’t matter where you do it—on the couch at home or in an office cubicle. Digital marketing is one top sector where you can earn money from home, provided you have relevant skills and expertise. There are numerous openings for digital marketing work-from-home jobs, and even freelancers make good money out of digital marketing. So, if you are wondering, can I make money through digital marketing? Yes! Read this blog to find some fantastic digital marketing work-from-home options to earn money. How to Make Money at Home with Digital Marketing? 1. Start your own blog or webs...

How to Get a Digital Marketing Job with No Experience?

Landing a digital marketing job without any experience might sound impossible to many. But the good news is, it’s definitely possible. Lucrative salary, incredible flexibility and diverse job roles make digital marketing the most sought-after career among professionals. So, if you are looking for a digital marketing job for freshers but are worried about a lack of professional expertise, worry not! Digital marketing is a continuously evolving sector, and the growing demand will open up countless digital marketing jobs.  Read on this blog to learn tips and tricks to make your way to your first digital marketing job without experience. How can a fresher get a job in digital marketing? Here are 5 simple steps to get started with your digital marketing career— Take up a digital marketing cours...

How To Get 100,000 Views on Reels In 24 Hours?

Memories on Facebook, Instagram reels, or a connection request from an old classmate on LinkedIn- everything brings us a smile. Social media has become a part of our life now. Today, brands also invest heavily in social media marketing to grow their businesses. Instagram introduced reels in 2020 when TikTok got banned. Since then, Instagram reels have become a craze among people. Leveraging this, a solid social media strategy can help you gain more views on your Instagram reels. Plus, comprehensive social media management can churn out more engagement, driving more likes and comments. But if you have questions like – Why am I not getting views on my Instagram reels? How do you get more views on Instagram reels? How to go viral on Instagram? These questions are obvious if you love cre...

Can Metaverse Impact the World of Education & Learning?

The latest buzz around web 3.0 and metaverse has warranted a shift in how we interact with the future internet. Metaverse and AR/VR technologies will help bridge the gap between the physical and virtual realms for users to have an immersive experience without even stepping out of their homes!   The education industry has been unable to tap the underrated metaverse application. However, ed-tech companies are trying to bridge the gap and explore opportunities in this arena. Exploring these opportunities is the right step forward, keeping in mind the trends that can aid students in learning and retaining knowledge in engaging environments.  Metaverse will enable students to attend classes virtually and become proficient in subjects by understanding the core concepts with striking clarity. In ...

5-Step Guide to Use Snapchat Marketing for Your Business

Social media marketing is a game-changer, and if your business isn’t already on the digital promotion bandwagon, you are late! While Instagram and Facebook are being tapped into for business promotions, Snapchat is still a relatively under-utilised resource. But we need to change that. This is because a whopping 71% of Gen Z users use Snapchat every day, out of which more than half open the app at least 11 times a day. So, imagine the audience you can reach by fabricating a Snapchat presence for your company! Snapchat Marketing: How to Use Snapchat to Grow Your Business? While the prospect of your business being available on Snapchat can be exciting, achieving desirable results can get confusing and sometimes overwhelming. But fret not, because we are here with 5 simple yet effective...

5 Apps Content Creators Need to Create Viral Videos

Viral content is almost synonymous with social media videos today. The surface web seems to be brimming with new trending videos every day. Viral videos are a great way to boost your visibility online. Thus, giving you a wonderful opportunity to reach out to a huge population being content creators.  Apps to Create Viral Videos As a content creator, here are 5 apps that will come in handy for you!   Magisto  Pinnacle Studio  Power Director  Split Lens 2  JumpCam  Intrigued by the names? Let’s give you a snapshot of each of the viral video apps you can use:   1. Magisto Magisto is a perfect app for Tik-Tokers wanting to create short videos without spending hours and hours on detailed editing. The only effort this video app needs is to upload your video, and Magisto edits it exactly as...

Everything You Need to Know About Native Advertising!

Do you know?  In 2020, native advertising spending accounted for about 65% of total digital display ad spending in the United States? It is one of the fastest-growing formats in the digital advertising market. Did that excite you? If you’re missing out on the fun of using native advertising in your content, it’s time you start now!  With our blog, learn all about native advertising and its importance and start integrating it into your content (oops, yet to know) advertising today. What is Native Advertising? Native advertising is a non-invasive approach that involves blending an ad into the natural journalistic style of a site or news platform. The ads blend in with the site as a part of the organic content and flow like an editorial. (However, the rules stipulate that the read...

5 Tips You Cannot Miss to Grow Your YouTube Channel

Google is the world’s largest search engine. But did you know that YouTube is the second largest? Video consumption and creation is a huge market and utilizing the power of video marketing for your business is an effective strategy to grow it. However, with thousands of companies and content creators online, it’s a constant struggle to create viral, clickbaity content that people can relate to. Thus, establishing your brand’s presence on YouTube and online presence will need an effective strategy and a lot of hard work. There is no denying that YouTube is growing tremendously, and having your company’s own YouTube channel to market your products is a good start. However, here’s a catch. Even after understanding the need to be present on YouTube, many companies...