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The Tyranny of Algorithms: What Content Creators Can Do?

It’s the age of the influencers. They are the superstars of the social media world. The number of followers, how relatable their content is, how frequently they post, and how much engagement they get matter to brands as they opt for them to drive their sales. Gone are the days when Amitabh Bachan, Shahrukh Khan and Salman Khan only had the power to move the audience to buy a product. In the age of influencers and content creators, the power to move the audience resides with the content these influencers offer to consume. Thus, as content creators compete for the users’ attention, developers and online platforms constantly update their algorithms to maximize content exposure from a large pool of influencers to the audience.  Algorithms are essential to understand, and, in this b...

Best Content Marketing Examples to Inspire Your Brand

Does devising a content marketing strategy for your brand feel like a never-ending battle? Are you constantly worried about how your content will perform or find yourself scratching your head for exciting campaign ideas? Then, this blog is the one for you!  But before we dive into brand campaign examples, let us first get the definition of content marketing out of the way.  What is content marketing?   A marketing strategy that involves engaging the relevant audience with articles, videos, short & long-form content, podcasts and other media is called content marketing. While it may not generate immediate sales for the brand, but helps in long-term brand recognition-led conversion. The Best Content Marketing Examples to Follow in 2022 Apple’s Shot on an iPhone Campaign <embedde...

5 Proven Ways to Earn Money with Digital Marketing from Home!

The growing digitisation has brought a paradigm shift in the workforce and working styles. No longer are 9 to 5 occupations the sole acceptable jobs; remote work is also in demand. If you are good at your job, it doesn’t matter where you do it—on the couch at home or in an office cubicle. Digital marketing is one top sector where you can earn money from home, provided you have relevant skills and expertise. There are numerous openings for digital marketing work-from-home jobs, and even freelancers make good money out of digital marketing. So, if you are wondering, can I make money through digital marketing? Yes! Read this blog to find some fantastic digital marketing work-from-home options to earn money. How to Make Money at Home with Digital Marketing? 1. Start your own blog or webs...

How to Get a Digital Marketing Job with No Experience?

Landing a digital marketing job without any experience might sound impossible to many. But the good news is, it’s definitely possible. Lucrative salary, incredible flexibility and diverse job roles make digital marketing the most sought-after career among professionals. So, if you are looking for a digital marketing job for freshers but are worried about a lack of professional expertise, worry not! Digital marketing is a continuously evolving sector, and the growing demand will open up countless digital marketing jobs.  Read on this blog to learn tips and tricks to make your way to your first digital marketing job without experience. How can a fresher get a job in digital marketing? Here are 5 simple steps to get started with your digital marketing career— Take up a digital marketing cours...

Why AI can never replace writers?

Are you using your Face ID to unlock your phone every day?   Do you use Grammarly to edit work emails or essays?   Find yourself using text prompts to message on apps like LinkedIn or WhatsApp?   If your answer to the above questions is yes, then you are interacting with AI daily and don’t even realise it. Artificial Intelligence is rapidly taking the world by storm, and we are all for it! We are, right? All this talk about AI making our lives easier has sparked a debate: Can AI replace humans in jobs? While accounting, customer service & sales are among the first jobs that come to mind, professional writing is another field that is said to be in danger of AI intervention. But is it such a bad thing? If you are a writer reading this, we will no longer keep you in the dark. The sh...

5 Promotion Strategies to Attract Customers Instantly!

The changing landscape of business and the digital world has changed the marketing landscape and the strategies companies use to market their product. Cut-throat competition and a low attention span of consumers have resulted in the need for companies to be creative, innovative, and adaptive to drive their message across. As a result, brands today need to be aware of the latest trends, consumer moods, and social diaspora before deciding on a strategy or a combination of strategies for their product. Here’s how you can find a foot for your company in the market within this changing landscape. Read this list of the most crucial and eye-capturing strategies you can use to stay up the curve: 1. Social media marketing 2. Content marketing 3. SEO 4. Affiliate marketing 5. Referral programs...

Top 5 Sectors Hiring Digital Marketing Professionals

The ongoing pandemic taught the generation importance of online presence. As a result, many companies have moved to digital; hence there is a rapid increase in demand for digital marketing professionals. Today, from start-ups to renowned MNC’s, all are hiring digital marketers who can execute online marketing strategies to connect the customers with the brand. A LinkedIn survey indicated that jobs with digital marketing skills rank highest in 2022, as many recruiters are hunting for professionals with digital marketing skills. So, if you are considering a career in digital marketing, this is one of the wisest decisions you will make this decade! Digital marketing enables organizations to connect with their customers directly through online channels for brand recognition, customer engagemen...

G.O.A.T Digital Marketing Jobs You Can’t Miss!

Owing to the booming technology and expanding online platforms, digital marketing is trending today. According to Datareportal, India had 624.0 million internet users last year, and this itself is an answer for making digital marketing one of the fastest-growing employment fields. The diverse career opportunities are known for their versatility among professionals attracting technical and creative minds! Since the pandemic, digital marketing has seen a significant rise due to the transition of several businesses from offline to online segments. It encompasses numerous roles and responsibilities serving various parameters of the marketing strategy. Why should you choose a career in digital marketing? It is a new profession highly in demand, leading to diverse opportunities. Unlike tradition...

How Digital Marketing Courses Are Making You Job Ready! 

With the rapid increase in digital marketing, industries are hunting for efficient digital marketers. There are several courses available today, but the best digital marketing course leads you to your dream job. These courses introduce you to the fundamental concepts from the industry, dusting sufficient knowledge of the tools and tactics one must know as a digital marketer. Which are the best courses for digital marketing? How to choose a suitable course for digital marketing? What are the fees for the digital marketing course? If you encounter these questions, don’t worry, we will answer all your queries regarding the best courses for digital marketing, along with its fees, duration, and what else it offers to you. What type of courses are there in Digital Marketing? Digital market...

What skills do you need to become a digital marketer in 2022?

Digital marketing is one of the trending jobs in the market today. Digital marketing combines creative and analytical marketing methods used to represent, connect, and communicate with the target customers present online. If you are someone planning a career in digital marketing, then this article will be a good source of information about what skills and eligibility are needed to become a digital marketer. What does a digital marketer do? A digital marketer utilizes diverse digital channels like website, search engines, online portals, social media, email, mobile apps, etc., to implement their marketing tactics and increase the brand’s awareness or sell products online. Digital marketing plays a dynamic role by creating exciting content that offers value to the audience and attracts...

What is Digital Marketing? 

Digital Marketing involves executing marketing techniques across digital platforms like websites, social media, mobile apps, and email. In simple words, the transition of traditional marketing into internet marketing is what the game is all about. The core idea is connecting with the consumers through online marketing, expanding the reach and output. Unlike traditional marketing, which involves billboards, magazines, pamphlets, digital marketing encompasses social media posts, search engine ads, blog articles, etc. What are the types of digital marketing? Social Media Marketing Today social media has become a necessity among the masses. Hence, it is a virtual channel that can turn the users into leads and your customer. Therefore, the platform incorporates various social media posts and ad...