Programmatic Advertising
4 Steps to futureproof your programmatic advertising strategy
Programmatic advertising uses AI, data analytics, machine learning and marketing tools and tactics to cater to customer needs. This allows brands to personalize their customer experience by catering to their interests and behaviors. Programmatic advertising acts as an extra nudge to their customers to make a purchase in real-time. For instance, if one of your potential customers is in the consideration stage to try your product, using programmatic advertising tactics you can play a captivating video ad on their social media to nudge your buyer into delight stage. Thus, increasing your brand awareness and sales. So, how can you increase brand awareness and sales? Follow this programmatic strategy to keep on evolving in the trending programmatic advertising domain: 1. Test New Data Collect d...
Read this Guide Now to Become a Pro in Programmatic Advertising!
A lot of money, time and energy rides on the advertising campaigns. Campaigns take the brand to the next level in driving a message across; therefore, advertisers leave no stone unturned to rake in the moolah. The Cricket World Cup, Diwali, RakshaBandhan in the 90s was when brands jumped on the bandwagon to create marketing campaigns to sell their products like hot cakes. Today, nothing is different. What has, however, changed for advertisers is the medium of advertising. From a bouquet of hundred-odd satellite channels for advertising to thousands on the internet. From targeting the metropolitan, cosmopolitan crowds to trying to make inroads in the country’s two-tier and three-tier cities. From driving high on emotions to driving high on social relevance. The task for advertisers ha...
