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Social Media Marketing

The Tyranny of Algorithms: What Content Creators Can Do?

It’s the age of the influencers. They are the superstars of the social media world. The number of followers, how relatable their content is, how frequently they post, and how much engagement they get matter to brands as they opt for them to drive their sales. Gone are the days when Amitabh Bachan, Shahrukh Khan and Salman Khan only had the power to move the audience to buy a product. In the age of influencers and content creators, the power to move the audience resides with the content these influencers offer to consume. Thus, as content creators compete for the users’ attention, developers and online platforms constantly update their algorithms to maximize content exposure from a large pool of influencers to the audience.  Algorithms are essential to understand, and, in this b...

5 Social Media Strategies for 10x Conversions: A Quick Guide!

Today, around 4.70 billion people use social media in the world. Some of the top social media platforms are Facebook, Instagram, Twitter and LinkedIn. Due to such a massive demand, businesses are running various social media marketing strategies to attract audiences. Social media marketing (SMM) refers to the application of marketing strategies across social media platforms to increase brand presence and conversions. According to HubSpot, 77% of social media marketers claim that social media marketing has been extremely effective for their business this year.  If you are planning the same, but don’t know how to do social media marketing, worry not. This quick guide will teach you various social media management tips and tricks. Read on to discover more about social media marketing! W...

How To Get 100,000 Views on Reels In 24 Hours?

Memories on Facebook, Instagram reels, or a connection request from an old classmate on LinkedIn- everything brings us a smile. Social media has become a part of our life now. Today, brands also invest heavily in social media marketing to grow their businesses. Instagram introduced reels in 2020 when TikTok got banned. Since then, Instagram reels have become a craze among people. Leveraging this, a solid social media strategy can help you gain more views on your Instagram reels. Plus, comprehensive social media management can churn out more engagement, driving more likes and comments. But if you have questions like – Why am I not getting views on my Instagram reels? How do you get more views on Instagram reels? How to go viral on Instagram? These questions are obvious if you love cre...

5-Step Guide to Use Snapchat Marketing for Your Business

Social media marketing is a game-changer, and if your business isn’t already on the digital promotion bandwagon, you are late! While Instagram and Facebook are being tapped into for business promotions, Snapchat is still a relatively under-utilised resource. But we need to change that. This is because a whopping 71% of Gen Z users use Snapchat every day, out of which more than half open the app at least 11 times a day. So, imagine the audience you can reach by fabricating a Snapchat presence for your company! Snapchat Marketing: How to Use Snapchat to Grow Your Business? While the prospect of your business being available on Snapchat can be exciting, achieving desirable results can get confusing and sometimes overwhelming. But fret not, because we are here with 5 simple yet effective...