Do you know?
In 2020, native advertising spending accounted for about 65% of total digital display ad spending in the United States? It is one of the fastest-growing formats in the digital advertising market. Did that excite you? If you’re missing out on the fun of using native advertising in your content, it’s time you start now!
With our blog, learn all about native advertising and its importance and start integrating it into your content (oops, yet to know) advertising today.
What is Native Advertising?
Native advertising is a non-invasive approach that involves blending an ad into the natural journalistic style of a site or news platform. The ads blend in with the site as a part of the organic content and flow like an editorial. (However, the rules stipulate that the readers should be notified that this is an ad)
Native advertising is divided into three categories:
- In Content/ Feed Ads: Ads embedded in content, social feeds, and shopping sites. They aim to mix up with local content and provide a non-intrusive user experience.
- Recommendation Ads: Advertisements that appear with journalistic material or other advertisements in a suggested manner. These are often located after a post or on the side and present different adverts or material for users.
- Branded Content Ads: Also known as native advertisements, they are not typical ads. These adverts serve as original content on a publisher’s website or platform. Examples can include all the YouTube video references, articles, podcasts and films you see.
Benefits of Native Advertising
Brands employ native advertising to increase awareness, engagement, and income. Let’s take a look at the advantages of native advertising.
- Better Targeting: Native advertisements are often contextually tailored to particular audience categories. It gives marketers the confidence that their impressions will generate the most interaction. For example: Consider native advertising on publisher websites. A cosmetics merchant can publish an article or movie ad on a fashion news site, targeting those who have already brought a makeup piece and are interested in content and items in this area. Customers enjoy smooth, tailored ad experiences while the advertiser generates traffic.
- Increase Brand Awareness: Native advertising has a high potential of becoming viral since they are woven into instructional, emotional, and visual content. Although individuals seldom share highly promotional information (unless they are marketers), most share useful or interesting stuff in abundance.
How can Native Advertising go wrong?
- Poorly designed campaigns lead to unfavourable user experience.
- Native advertisements are not always clear.
- Measuring the efficacy and sustainability of native ads is difficult.
Native advertisements, when done effectively, is engaging, educational, and sell products while establishing a brand and creating awareness around it. However, if you get them wrong, your readers will despise you for it. Finding this delicate yet critical balance is tough, but that hasn’t prevented publishers from jumping on board with native advertisements. Therefore, try and play with native ads to see what works best for you and what does not.